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Wiener Modenzeitung, 1816-1848
Last Updated 9/25/00

Visitors to the Wiener Modenzeitung Page since 4/14/00

Sources on Wiener Modenzeitung

Kessler, Helga. "Viennese Biedermeier Fashion." In The Imperial Style: Fashions of the Hapsburg Era. Ed. John P. O'Neill. New York: The Metroplitan Museum of Art, 1980. 42-63.

Witzman, Reingard. "The Beautiful Viennese: Fashions from the Time of Maria Theresa to the End of the Congress of Vienna." In The Imperial Style: Fashions of the Hapsburg Era. Ed. John P. O'Neill. New York: The Metroplitan Museum of Art, 1980. 34- 41.

About the Wiener Modenzeitung . . .

This journal was later called Wiener Zeitschrift fur Kunst, Literatur und Mode.

"After the biweekly Wiener Modenzeitung began publication in 1816, it became the voice of the Viennese couturiers. Artists like the painter Johann Ender (1793-1854) and Philipp von Stubenrauch (1784-1848), director of the costume workshops of the imperial theaters, illustrated the original designs of the Viennese designers, which were often produced as hand-colored fashion plates. The magazine was renamed the Wiener Zeitschrift fur Kunst, Literartur und Mode when it changed its editorial scope and became a general-interest publication" (Witzman 40-41).


Fashion Plates

Left: Redingote, 1817. This redingote is heavily trimmed in the military style mimicking "the epaulets and the Hungarian passementerie from the uniforms of the dashing hussars" (Kessler 46). The wrists are trimmed with fur and eight levels of button, cord, and fringe trim. The lady carries a piece of sheet music in her right hand. Her bonnet features and rose and assorted flowers on it.

Right: Ball Dress, 1817. This ball dress is heavily trimmed with green satin petals and satin roses. Lace forms the collar of the dress and decorates the gloves. More satin roses are worn in the hair.


Left: Ball Dress, 1818. A heavily festooned dress--this dress has artificial flowers on the overdress and two bands of leaf trim on the petticoat. The overdress is split up the back of the dress to display the petticoat beneath ribbon ties. The long sleeves have lace cuffs.

Right: Negligee, 1823. The cap is trimmed with ribbons and bands of lace. The lady has a kerchief tied around her neck. The dress is also heavily trimmed with lace on the sleeve and skirt. Printed fabric is used for the lower sleeves and between the rows of lace at the hem of the skirt. The hem is scalloped and embroidered.


These images are from reprints published in a 1920s book and are not totally accurate in line or color but are very close approximations.

Left: Bonnets, 1820

Right: Walking Dress, 1825


This image is from a reprint published in a 1920s book and is not totally accurate in line or color but a very close approximation. Mother and child in walking dress, 1826


Left: 1826 Plate (Larger Version from Henry Churchill!)

Center: 1829 Plate of two ballgowns

Right: Detail of butterfly trim on one of the ballgowns, also showing fan and bracelet.


Masquerade Dress, 1826


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